Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995. On January 13, 2009, Yahoo! appointed Carol Bartz, former executive chairperson of Autodesk, as its new chief executive officer and a member of the board of directors.
Storing personal information and tracking usage
Storing personal information and tracking usage
Working with comScore, The New York Times found that Yahoo! is able to collect far more data about Web users than its competitors from its Web sites and its advertising network. By one measure, on average Yahoo! had the potential in December 2007 to build a profile of 2,500 records per month about each of its visitors.
As of May 22, 2008, An article in computer world states that Yahoo has a 2-petabyte, specially built data warehouse, which it uses to analyze the behavior of its half-billion Web visitors per month, processing 24 billion events a day. Yahoo Claimed it is expected to grow in multiples of 10 petabytes by 2009 and that this database is the largest in the world. In contrast the internal revenue services database of all taxpayers weighs in at only 150 TB.
As of December 18, 2008, Yahoo! retains search requests for a period of 13 months. However, In response to European Regulators Yahoo scrambles the last eight digits of a users IP address after three months, rendering them partially anonymous.
Yahoo! provides Internet communication services such as Yahoo! Messenger and Yahoo! Mail. In March 2007, Yahoo! announced that their e-mail service would offer unlimited storage beginning May 2007.
Yahoo! also offers social networking services and user-generated content in products such as My Web, Yahoo! Personals, Yahoo! 360°, Delicious, Flickr and Yahoo! Buzz.
Yahoo! Photos was shut down on September 20, 2007, in favor of Flickr. On October 16, 2007, Yahoo! announced that they would no longer provide support or perform bug fixes on Yahoo! 360° as they intended to abandon it in early 2008 in favor of a "universal profile" that will be similar to their Mash experimental system.
Yahoo! partners with numerous content providers in products such as Yahoo! Sports, Yahoo! Finance, Yahoo! Music, Yahoo! Movies, Yahoo! News, Yahoo! Answers and Yahoo! Games to provide media content and news. Yahoo! also provides a personalization service, My Yahoo!, which enables users to combine their favorite Yahoo! features, content feeds and information onto a single page.
On March 31, 2008, Yahoo! launched Shine, a site tailored for women seeking online information and advice between the ages of 25 and 54.
Co-branded Internet services
Yahoo! has developed partnerships with different broadband providers such as AT&T (via BellSouth & SBC), Verizon Communications, Rogers Communications and British Telecom, offering a range of free and premium Yahoo! content and services to subscribers.
Mobile Services
Yahoo! Mobile offers services for on-the-go messaging, such as email, instant messaging and mobile blogging; information services, search and alerts; entertainment, ring tones, and Yahoo! Photos for camera phones.
Yahoo! also introduced its Internet search system, called oneSearch, developed for mobile phones on March 20, 2007. The company's officials stated that in distinction from ordinary Web searches, Yahoo!'s new service presents a list of actual information, which may include: news headlines, images from Yahoo!'s Flickr photos site, business listings, local weather and links to other sites. Instead of showing only, for example, popular movies or some critical reviews, oneSearch lists local theaters that at the moment are playing a certain movie, user ratings and news headlines regarding the movie. A zip code or city name is required for Yahoo! oneSearch to start delivering local search results.
The results of a Web search are listed on a single page and are prioritized into categories. The list of results is based on calculations that Yahoo! computers make on certain information the user is seeking.
Yahoo! uses Novarra's mobile content transcoding service for the oneSearch platform.
On October 8, 2010, Yahoo! announced plans to brings video chat to iPhones and Android-based phones via its popular Yahoo Messenger instant messaging service.
Commerce
Yahoo! offers commerce services such as Yahoo! Shopping, Yahoo! Autos, Yahoo! Real Estate and Yahoo! Travel, which enables users to gather relevant information and make commercial transactions and purchases online. Yahoo! Auctions were discontinued in 2007 except for Asia.
Small business
The Small Business homepage as of August 2010
Yahoo! provides services such as Yahoo! Domains, Yahoo! Web Hosting, Yahoo! Merchant Solutions, Yahoo! Business Email and Yahoo! Store to small business owners and professionals allowing them to build their own online stores using Yahoo!'s tools.
Yahoo! also offers HotJobs to help recruiters find the talent they seek.
Advertising
Yahoo! Search Marketing provides services such as Sponsored Search, Local Advertising, and Product/Travel/Directory Submit that let different businesses advertise their products and services on the Yahoo! network. Yahoo! Publisher Network is an advertising tool for online publishers to place advertisements relevant to their content to monetize their websites.
Yahoo! launched its new Internet advertisement sales system on February 5, 2007, called Panama. It allows advertisers to bid for search terms based on their popularity to display their ads on search results pages. The system takes bids, ad quality, click-through rates and other factors into consideration in determining how ads are ranked on search results pages. Through Panama, Yahoo! aims to provide more relevant search results to users, a better overall experience, as well as increase monetization—to earn more from the ads it shows.
On April 7, 2008, Yahoo! announced APT from Yahoo!, which was originally called AMP! from Yahoo!, an online advertising management platform. The platform seeks to simplify advertising sales by unifying buyer and seller markets. The service was launched in September 2008.
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